Art of Floristry 101

History of Floristry and Flower Arrangements


In this article, we discuss the history of the art of floristry. We trace how it has turned into a booming industry in today's market.


We also discover how floral design progressed from traditional styles into modern forms. Then, we look into the different bodies of authority in the world of floristry.


Last, we examine the vital roles that florists play in the lives of people in their community! We'll see how their knack for floral design makes a huge impact on their customers and peers alike.


Interested in a formal course? Want to get certified as an expert on everything related to flowers? We recommend looking into associations that offer programs in floristry, such as:


American Institute of Floral Designers (www.aifd.org).

American Floral Endowment (www.endowment.org).


Society of American Florists (www.safnow.org).


A Quick History on Floristry.


The art of floristry goes back to Eastern traditions. It started with styling flowers to give as gifts to loved ones.


Later, styles of floral design rose up from Europe, Japan, and China. This led the way for floristry to become an official business.


In the east, the oriental style of floral design emphasized the lines of flowers. Its main concern was crafting compositions with a pleasing balance.


This stems from their philosophies on harmony and unity. They express this aesthetic through combining flowers and foliage.


In the West, the traditional style of floral design stressed using flowers as a whole.


It worked towards an asymmetrical style. Through this, it achieved rhythm and inspiration in the mix of blossoms and greens.


Floristry first became a business in the Netherlands in the mid-19th century. Merchants sold pre-made bouquets to their patrons as decor.


Over time, it became an industry offering wholesale orders of flowers. It also provided gardening supplies for the treatment of flowers.


Retail shops also sold freshly-plucked blooms and arrangements. They designed bouquets for a wide range of events based on customers' requests.


Since the late 19th century, academic institutions have acknowledged floristry as a formal course. Colleges across the Dutch islands were the first to offer floristry programs.


This trend spread across the continent of Europe. Soon, it reached the U.S., where the industry of flower shops began. Florists then made efforts to keep their status as a growing industry in the market.


Today, most flower shops offer delivery services direct to the customer or recipient. They also give the option of placing orders via phone call or their shop's web page.


What Do Florists Do?


So now we know a great deal more about floristry! We also discovered how it developed into a booming industry over time.


What you may be asking next is: What is it that florists do, exactly?

Florists are a part of some of the most important moments in people's lives! We play a key role in birthdays, anniversaries, funerals, and many more events.


We commit to helping people express themselves and their feelings through floral bouquets. We're devoted to ensuring top quality service at all times.


Whatever your needs are, we'll help you spot the perfect flowers and arrangement!


As florists, we help you celebrate events in your lives in a lovely and exciting way. We help you express deep emotions through custom bouquets!


Here is a short list of all the important things we can help you with:.


Express your love with luxurious flowers for Valentine's Day.


Welcome a baby into the world.


Celebrate your wedding with bouquets and decorations revealing your unique love.


Brighten a loved one's stay in the hospital.


Honor your mother with a lovely bouquet on Mother's day.


Send your sympathies to a grieving family with a tasteful arrangement of flowers.


Add the perfect touch to parties and other events.


Enhance any event with floral arrangements to fit your style.


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